BLOGGER STYLE : GOING MANIC WITH LOGOMANIA

BLOGGER STYLE : A new article of our fashion serie, today Yoko Cao, founder of the blog Yoko Kulala, tells you about Logomania !

« Logomania is back and its better than ever. Whether its on your t-shirt, socks or what have you, wearing a brand name is so much more than just simply wearing a brand name. It is not just for the sake of it anymore, we think. With the new logomania, the brand name itself becomes the design. A statement in its boldness and simplicity.

We’ve shown you how we styled Gucci’s faux vintage t-shirts. To kick off the new year, we decided to play around with not one, but two brand names in one look: a Balenciaga “dad cap” and a vintage Chanel backpack that I picked up whilst vintage hunting in Tokyo.

For me, the trick, as always, is to go simple. Demna Gvasalia’s Resort 2017 collection – which is where the logo cap belongs to – is intended to look as resort as one would expect a Balenciaga collection to be. I decided to float along with the whole “chilling by the poolside” idea by pairing the cap with a striped trench coat, lazy day slip-ons and the Chanel backpack, the sort that you can basically throw everything in and still have space for more. My trench coat looks a little like those beach towels and umbrellas, doesn’t it?

We’re all for elevated lazy day dressing here at Team KULALA, and this combo hits all the right notes. Of course, there are one hundred and one ways to style the cap. How would you do it? »